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SockShop launch mobile optimised website

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By John Glenday, Reporter

December 2, 2011 | 1 min read

SockShop have unveiled their latest weapon in their battle for MCommerce supremacy – a mobile optimised website.

Designed by Chapter Eight the dinky reworking of SockShop’s existing site is intended to give customers an integrated experience as they switch between desktop and mobile environments.

Built to support both credit and debit card purchases, alongside PayPal payments the optimised site is intended to make it possible to search, view and purchase socks, underwear and hosier in as little as 60 seconds.

Mario Thomas, Managing Director of Chapter Eight, said: “The burgeoning pressure on brands to have a mobile-optimised site has been increasing for quite some time and we understand how important it is for retailers to meet that demand”.

“We are delighted that long standing client SockShop wanted to enable its site for multi-channel use. The Chapter Eight platform detects the device the customer is on – mobile, desktop or tablet - and optimises the SockShop website appropriate for that channel”.

SockShop promotes over 40 brands including Pretty Polly, Pringle and Calvin Klein.

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