Cinderella Hair partners with All about Amy
Media planning and buying agency AdConnection has created a partnership between hair extension brand Cinderella Hair and All About Amy, the Channel 5 reality show that launched last night.
The deal includes opening and closing credits as well as break bumpers on the show, which follows The Only Way Is Essex (TOWIE) star Amy Childs as she runs a beauty salon.
Jason Posner, MD of Cinderella Hair, said: “It’s great that Cinderella Hair can be linked to such an iconic reality TV star such as Amy Childs. The fact that Amy also uses our hair extensions creates a perfect split as well a positive brand association.”
Stephanie May, group account director at AdConnection, added: “All about Amy is the perfect fit for Cinderella Hair and has provided us with a great opportunity to produce some highly impactful and engaging work that we as an agency can feel really proud of. The show is perfect for our target audience and provides a great platform to deepen audience engagement.”
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