TruffleShuffle launches f-commerce page with Social Innovations


By Ishbel Macleod, PR and social media consultant

December 1, 2011 | 1 min read

Retro t-shirt website TruffleShuffle has launched an f-commerce store powered by Social Innovations.

Social Innovations used f-commerce solution SiiP, which uses peoples Facebook pages to find their interests and present the products which are most suited using these interests. The page can also suggest gifts for friends based on their Facebook interests.

Pat Wood, MD and founder of TruffleShuffle, said: “We have been looking into f-commerce for some time. The problem we’ve faced was finding the right technology and partners – we were waiting for someone to offer more than just a Facebook shopfront.

“Social Innovations solution really personalises the Facebook shopping experience for my customers and uses the power of Facebook’s data to offer a retail experience that no other online channel can replicate – personalised recommendations based on you and your friends’ likes and interests. This is the best f-commerce solution I have come across and I see it as a large part of our online strategy.”

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