Spotify launches own apps platform
Spotify is to mount a head on challenge with iTunes with the launch of the music streaming platform’s own dedicated apps platform.
This will allow developers and media partners to run their own apps from within Spotify, enhancing the services recommendations, ticketing and editorial content.
Spotify chief executive Daniel Ek said: “Today, we become a totally integrated platform," said Ek. "We're opening up our platform in a way that lets you curate the apps that you want, and really make Spotify yours … This is the beginning of something game-changing for digital music."
Spotify is keen to become an open platform for the music industry in contrast to the closed domain of iTunes. Launch partners include Rolling Stone, Last.fm and the guardian.
At present these apps are restricted to use within Spotify’s desktop application but may be extended to mobile apps in future if successful.