The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

December 1, 2011 | 1 min read

This lovely piece of work from Gorgeous's Peter Thwaites illustrates the power of positive thinking. As the lucky among you already know, you make your own luck in this life and seldom have we seen a better exposition of this idea than this clever, clever ad.

Agency: Fred & Farid (Paris)

Creative Team: Fred Raillard / Farid Mokart

TV Producer: Kate Taylor (TVP)

Film Prod Co: Gorgeous Enterprises

Director: Peter Thwaites

Producer: Anna Hashmi

Dir of Photography: Damien Morisot

Post-Prod House: The Mill

Editing House: Work

Editor: Bill Smedley

Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.