Ad of the Day: Martini - Luck Is An Attitude
This lovely piece of work from Gorgeous's Peter Thwaites illustrates the power of positive thinking. As the lucky among you already know, you make your own luck in this life and seldom have we seen a better exposition of this idea than this clever, clever ad.
Agency: Fred & Farid (Paris)
Creative Team: Fred Raillard / Farid Mokart
TV Producer: Kate Taylor (TVP)
Film Prod Co: Gorgeous Enterprises
Director: Peter Thwaites
Producer: Anna Hashmi
Dir of Photography: Damien Morisot
Post-Prod House: The Mill
Editing House: Work
Editor: Bill Smedley
Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work.