Eurocamp

Eurocamp and Keycamp appoints if agency

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By Ishbel Macleod, PR and social media consultant

November 30, 2011 | 1 min read

Eurocamp and Keycamp have appointed Manchester-based if agency to help redefine the brand architectures.

The agency has initially developed a through the line campaign for Keycamp - incorporating the brand’s first ever TV advert as well as online and direct mail strategies. The campaign, which will launch next year, aims to increase Keycamp’s brand awareness and introduce it to new audiences.

if will also work with the two businesses on their overall business planning strategies over the next year, with the findings to be implemented and incorporated into activities in 2013.

Janine Pemberton, account director at if agency, said: “Keycamp and Eurocamp are brand leaders within the European holiday parc sector so securing this work is a fantastic opportunity for the whole team. Our challenge is to now reflect their quality & to communicate why people should visit the parcs through creative, engaging & varied platforms.”

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