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Volkswagen Commercial Vehicles releases Christmas themed campaign


By The Drum Team, Editorial

November 29, 2011 | 1 min read

A Christmas themed ad campaign from Volkswagen Commercial Vehicles has been released, highlighting its ‘Christmas presents’.

The radio campaign includes two radio adverts entitled ‘Carol’ and ‘Reindeer’ featuring the voice of actor Philip Glenister, and supported by an online and press advert that can be unwrapped to reveal a Caddy and a transport van.

“To highlight that our great commercial vehicles also make great commercial sense, we thought we’d have some fun with a special Christmas campaign about some of our most competitive finance offers,” said Mark Hopkins, head of marketing for Volkswagen Commercial Vehicles UK. “And we’re sure that van buyers taking advantage of this offer will definitely have a very happy new year,” he continued.


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