Marie Claire gives its website a makeover

By Ishbel Macleod | PR and social media consultant

November 29, 2011 | 2 min read

Fashion magazine Marie Claire has refreshed its website, with the new look created in house by IPC Digital’s Southbank development team and marieclaire.co.uk’s senior designer, Jo Blackaby.

The refreshed homepage has new fonts, a cleaner header and larger images, including a rotating main image and a supersize 620 by 930 pixels ‘image of the day’. The homepages for the fashion and beauty sections have also been updated, with the sections featuring a picture-led rotator, buy of the day franchise, and fashion, hair and beauty galleries.

Two new larger advertising formats have also been introduced on the homepage – the IAB Rising Stars Billboard and Pushdown.

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Justine Southall, Marie Claire publishing director, said: “marieclaire.co.uk is performing brilliantly. We wanted to invest in the site so that it echoed the values of the Marie Claire brand. The experience is now even more rewarding and luxurious for our upmarket uses, and our premium advertisers have larger, more striking formats for their campaigns.”

marieclaire.co.uk now also includes a new shopping channel powered by LynkU, which uses an ‘as seen in mag’ graphic to highlight items which have been featured in the magazine.

Helen Russell, editor of marieclaire.co.uk, added: “marieclaire.co.uk’s refresh has given the site a gorgeous, upmarket look that perfectly showcases our authority in news, fashion and beauty. Our users will love it.”

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