The Drum Awards Festival - Official Deadline

-d -h -min -sec launches awareness campaign with Blackjack Promotions


By Ishbel Macleod, PR and social media consultant

November 29, 2011 | 1 min read

Online travel agency has launched an awareness campaign with Blackjack Promotions to promote its ‘top secret hotels’ to London commuters.

On 18 November branded chocolates with details about reduced hotel bookings were handed at Oxford Circus and Waterloo stations, with Liverpool Street station targeted on 25 November.

Blackjack Promotions’ brand ambassadors, wearing branded concierge uniforms and top hats, handed out the chocolates, which provided information regarding’s 50% off ‘top secret hotel’ bookings, as well as additional 15% off booking codes.

Content created with:

Blackjack Promotions

Find out more

More from

View all


Industry insights

View all
Add your own content +