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IKEA FAMILY loyalty welcome programme relaunched with LIDA


By Ishbel Macleod, PR and social media consultant

November 29, 2011 | 1 min read

LIDA, the direct and digital marketing specialist, is tomorrow relaunching the flagship IKEA FAMILY loyalty welcome programme in the UK and Ireland.

The application form redesign was inspired by flat packs synonymous with IKEA, unraveling to reveal the programme’s benefits gradually.

Newly signed up members will receive two welcome emails as well as a concertinaed letter with the Ikea card.

Markus Weichselbaumer, relationship marketing manager for IKEA, said: “We are ready to give our members a programme that is more personally relevant to their needs, more inspiring and of course has lots of nice surprises along the way as you’d expect from the brand. LIDA has created an intuitive IKEA FAMILY welcome programme which caters to each cardholder’s needs and feels instinctively IKEA.”

Nicky Bullard, creative director at LIDA, added: “The Welcome programme is packed full of IKEA-ness, from the fun ‘flat pack’ application form to the iconic tealights as a welcome gift. And at every point, we are building on the message that as an IKEA FAMILY member, you get that little bit more.”


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