BMW first advertiser signed by Ocean Outdoor for Two Towers East
Ocean Outdoor has signed up BMW as the first company to advertise on Two Towers East, its new digital advertising structures in the shadow of Canary Wharf.
The Two Towers billboards are designed to target high net worth employees working in the heart of London’s financial district.
Ocean was awarded the contract for the new advertising space after winning a competitive tender from Tower Hamlets Council.
Tim Bleakley, Ocean’s CEO, said: “The Two Towers East present advertisers with an opportunity that was previously missing in East London. The location of these sites is absolutely critical for top tier brands wanting to communicate with a high value audience and the location for the Olympics is perfect.”
The outdoor media company already runs Two Towers West, which are located on the route from Heathrow Airport to London’s West End.
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Ocean Outdoor
Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.
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