The Drum Awards Festival - Official Deadline

-d -h -min -sec

Bmw

BMW first advertiser signed by Ocean Outdoor for Two Towers East

Author

By The Drum Team, Editorial

November 28, 2011 | 1 min read

Ocean Outdoor has signed up BMW as the first company to advertise on Two Towers East, its new digital advertising structures in the shadow of Canary Wharf.

The Two Towers billboards are designed to target high net worth employees working in the heart of London’s financial district.

Ocean was awarded the contract for the new advertising space after winning a competitive tender from Tower Hamlets Council.

Tim Bleakley, Ocean’s CEO, said: “The Two Towers East present advertisers with an opportunity that was previously missing in East London. The location of these sites is absolutely critical for top tier brands wanting to communicate with a high value audience and the location for the Olympics is perfect.”

The outdoor media company already runs Two Towers West, which are located on the route from Heathrow Airport to London’s West End.

Bmw

Content created with:

Ocean Outdoor

Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today,...

Find out more

More from Bmw

View all

Trending

Industry insights

View all
Add your own content +