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Veno's to return with first TV ad in a decade

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By The Drum Team | Editorial

November 25, 2011 | 1 min read

Veno’s is set to return to TV for the first time in 10 years when a new ad campaign airs at the start of December.

New owners Forest Laboratories will work with Ceuta Healthcare in promoting the brand, with a new campaign set to debut on 5 December, with creative being developed by Fox Kalomaski Crossing, focusing on its suitability for the family.

The 10 second execution will show a parrot being buffeted by a man’s cough, which leads to the pet reaching for Veno’s.

Clare Young group marketing manager at Forest , commented: ‘Veno’s has been a household name for over 100 years and yet it still resonates with consumers today. This campaign, which will build on its success to date and breathe new life into the brand, marks a new focus on Veno’s and a commitment by Forest and Ceuta to foster future growth.”

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Fox Kalomaski Crossing

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