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Primark's Edinburgh flagship launch brief for Holyrood PR


By The Drum Team, Editorial

November 23, 2011 | 2 min read

The launch of the new Primark set to open on Prince Street in Edinburgh will be promoted by Holyrood Partnership.

The brief will see Holyrood PR handle both the launch and pre-opening event for the 75,000 sq ft store, which opens to the public on 10 December.

Holyrood Partnership previously managed the public consultation process during the planning application phase, and will now develop a media campaign to drive awareness of the launch of the store.

Raymond Notarangelo, director and co-founder of Holyrood Partnership, said: “It’s a great thrill to be working with Primark on such a landmark project.

“Edinburgh - and indeed Scotland - has been anticipating the arrival of the Primark store and we will be ensuring that excitement levels will build and build up to launch day.

“Our aim is to help make the Edinburgh Primark launch one of the company’s busiest openings on record.”

A spokesperson for Primark said: “We know there is a huge demand for a Primark in Edinburgh and we have planned to open a flagship outlet in the city for many years – so we’re delighted to have finally made this vision a reality.”


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