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Sperm creates Chainsawbars website

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By The Drum Team, Editorial

November 22, 2011 | 1 min read

Sperm Creative has branded and launched the Chainsawbars website.

Chainsawbars was set up to make it easier to buy chainsaw parts online and the website aims to simplify complex purchasing decisions into basic steps.

Sperm director Pat Dyer said: "The brand had a unique set of challenges. The first was to make Chainsawbars a desirable brand and the second was to distil a huge amount of complex information into a very straight forward purchasing process with a clear route to product.

"As well as the Intelligent purchasing system that tracks each customers unique purchasing patterns, the website is a wealth of knowledge with comprehensive help guides and branded video tutorials."

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