Guerilla Communications has created a hard-hitting poster campaign warning of the severe dangers facing those who steal cables from Metro lines in the North East.
The Newcastle agency was appointed, following a competitive pitch, by Nexus which owns and manages the Metro system. The operator has joined forces on the campaign with North Tyneside Council and Northumbria Police.
Posters split down the middle show the dangers of being electrocuted on one side and the risk of being caught by police on the other.
Huw Lewis, head of communications at Nexus, said the aim of the campaign is to "ram home the double danger of stealing metal from the rail network".
“As well as succeeding in this, the media coverage the campaign launch has attracted helps support our wider campaign to highlight the impact of metal theft on local communities and the need for a change in the law to address this issue," Lewis said.
Cable theft has become a growing problem for the Metro network. Nexus claims to have spent over £300,000 carrying out repairs as a result of cables being stolen since the end of March this year.