Pashley Cycles hands Gibe digital brief
Cycle manufacturer Pashley, has appointed Gibe to act as its digital partner.
The appointment will see the agency create an accessories micro-site for Pashely’s new collection of accessories and attire, and will run through Gibe’s in-house e-commerce platform.
“We’re so pleased to add Pashley to the premium brands that we’re working with,” commented Gibe managing director, Pete Williams. “Pashley is an iconic British brand that has built a reputation for high quality, innovate products that combine usefulness with elegance. We intend to build a beautiful showcase for the new accessories range that generates a solid revenue stream for Pashley and further demonstrates the capabilities of GibeCommerce.”
The microsite is set to go live before the end of this month, ahead of the Christmas sales period.