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Brabantia hands UK PR account to Montage Communications

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By The Drum Team, Editorial

November 22, 2011 | 1 min read

Houseware manufacturer Brabantia has handed its UK PR account to Montage Communications.

Following a five-way-pitch, the Bristol agency will aim to create a multi-tiered campaign to integrate digital PR alongside tradition PR and print media, having spent the last year overseeing the brands social media account.

Aime Southgate, director at Montage said: “Over the past year we’ve been using social media to raise Brabantia’s profile, showcasing its expertise and passion for interior design and trends whilst reinforcing the brand’s commitment to creating functional, timeless and iconic products.”

“Having already positioned Brabantia as an industry thought leader with key online international interior designers, fashionistas and domestic goddesses via social media, the PR campaign will reinforce this messaging inspiring consumers to see their ‘home as a venue’ by giving their guests the restaurant experience in their home through beautiful tableware, decor, ambience and staying on trend.

Aime continued: “Brabantia is a fantastic brand that will benefit greatly from our approach of fusing traditional PR disciplines with innovative social media thinking.”

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