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BLiNQ Media Acquires Looxii Social Analytics Talent

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By The Drum Team, Editorial

November 22, 2011 | 1 min read

Social engagement advertising company BLiNQ has completed a talent acquisition of social media analytics firm Looxii.

The founders of Looxii, Daniel Upton and Adam Rice will join the Atlanta office as senior User Interface/Data Visualization engineers,

Dave Williams, CEO of BLiNQ Media, commented: “Brands increasingly seek to understand the impact of social media advertising on social analytics and key performance metrics.

“The addition of Adam and Daniel will further advance BLiNQ Media’s social analytics capabilities and its development of advanced social media reporting, analytics and custom metrics, enabling BLiNQ and the agencies we work with, to best understand the advertising impact and make the most of every initiative.”

Looxii will continue to operate as a separate entity, working with clients such as Wild Wings, Dunkin Donuts and the Georgia Lottery.

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