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Shelter Scotland releases Christmas campaign to highlight poor quality of some temporary accommodation

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By The Drum Team, Editorial

November 21, 2011 | 2 min read

Housing and homeless charity Shelter Scotland has released its Christmas campaign.

The campaign aims to raise awareness of the charity and improve the lives of children and their families, calling for statutory standards in temporary accommodation.

The ‘No Room at the Inn’ campaign, will include several advertising posters being distributed across Scotrail and SPT train services.

The campaign has been devised and created in-house, as has media planning and buying.

Graeme Brown, Director of Shelter Scotland, said: “Too many children are stuck in temporary accommodation for too long and too often in dangerous circumstances. In Scotland, 60 children are made homeless every day – 22,000 last year. 5,800 will spend this Christmas in B&Bs or temporary flats.

“It is a scandal that children are becoming ill because their family is forced to accept temporary accommodation that is damp and dangerous.

“It is a badge of shame for our nation that children who spend time in temporary accommodation fall behind at school, are more likely to contract respiratory conditions like chronic obstructive pulmonary disease and are less likely to go into further and higher education simply because they spent too long in temporary housing.”

Graeme Brown added: “Shelter Scotland’s No Room at the Inn campaign calls on the Scottish Government to set down basic standards for families in temporary accommodation to protect the health and opportunities for people who fall on bad times.

“At a time when more people face losing their home due to increased unemployment and higher household bills we cannot stand by and watch the aspirations of another generation of Scots dashed by poor housing.”

Face-to-face campaign days in Glasgow, Edinburgh, Stirling and Dundee will also take place to raise awareness of the poor accommodation in which some children and families stay.

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