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SSE enlists Santa's Little Helpers for Christmas promotion

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By The Drum Team, Editorial

November 21, 2011 | 1 min read

A Christmas promotion for energy firm SSE has been produced by Milky Tea.

The interactive experience featuring Santa’s Little Helpers, offers consumers the opportunity to win an iPad2.

Users are tasked with finding ways for the Helpers to power an iPad.

Elizabeth Leadbeater, Studio manager, for Milky Tea, said: "We really enjoyed working with the team at SSE to develop a concept that harnesses the true festive spirit and promotes this engaging brand.

"It has been an enjoyable challenge, creating focus characters that are unique for SSE and integrating these into an immersive and charming interactive experience. As well as offering a complete creative service, we have put our technical know-how to the test to produce something visually appealing that also runs smoothly on all devices, keeping performance and the quality of the experience at a high."

The online interactive promotion" went live at the end of last week.

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Milky Tea

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