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New packaging design for Blistex


By Stephen Lepitak, -

November 21, 2011 | 1 min read

New designs and packaging for lip treatment brand Blistex has been completed by Bray Leino.

The agency was tasked with creating a new look for the brand which would grab the attention of shoppers and quickly educate them as to the eight products within the range and their benefits.

The range has been segmented into three groups; ‘Daily Care’, ‘Medical’ and ‘Cosmetic’, with the packaging highlighting product ingredients and the benefits, mainly targeting a female market.

The product suite is now available at leading chemist and retailers across the UK such as Boots, Tesco, Superdrug and Sainsbury’s.


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