The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

November 21, 2011 | 1 min read

Euronics has launched its £1.5m Christmas TV campaign starring 100 real staff instead of extras.

The ad was produced by Wordley Production Partners with media planning and buying handled by Mostly Media.

Wordley director Marcus Thomas said: "The previous TV commercial used real people from Euronics, so it felt right that we carried that through to this one… only on a much larger scale. It was a really busy few days and the guys from Euronics were amazing, they worked really hard and never complained about the amount of times we had to do retakes and different versions.

"We cast one Euronics member to lead the march down the street, David Pipe from MJ Pipe in Haverhill near Cambridge, who delivered the script to camera like a seasoned professional."

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