The Drum Awards for Marketing EMEA - Awards Show

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By The Drum Team, Editorial

November 18, 2011 | 2 min read

Travel company Haggis Adventures has implemented an online campaign in a bid to engage with the young market.

A three minute video will feature within the campaign, produced by Heehaw Digital, which aims to grow excitement around the company and encourage customers to upload their own YouTube travel videos.

Haggis Adventures brand manager, Roger Kerr, explained: “ Video is an incredibly powerful way of communicating the experience of a Haggis Adventure and we also use the videos for training purposes with our agents worldwide. But most of all they are massively important for customer engagement and create real interaction between brand and customer.”

Mally Graveson, Heehaw’s director of productions, added: “We shot the video from the passenger’s perspective on a tour of the Highlands so viewers are not listening to a sales guy but listening to other customers and likeminded people. This makes the film far more personal and emotive - customers feel they can connect with the brand and get a taste of what the trip is all about.”

Since 2000, HeeHaw has worked with a sister company of Haggis Adventures, Busabout, editing a series of two-minute taster videos for the company in 2009.

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Heehaw

Heehaw is a film, video and animation production company.  We are based in Edinburgh, Scotland and work with clients all around the world.

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