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HMV hands MMK its digital marketing account

High street retailer HMV has handed its digital communications account to MMK Media, tasking the agency with driving innovation and optimising its online marketing platforms.

The appointment will see MMK work on Christmas and New Year projects for HMV, while also delivering digital and social media propositions.

Mark Hodgkinson, marketing and e-commerce director, explained that MMK would work alongside the company’s in-house marketing team and existing agencies to support HMV's drive “as a leading multi-channel retailer.”

Chris Delahunty, director at MMK, added: “This is an exciting company to work for, and we're thrilled that we've got this opportunity. HMV has a massive history, fantastic brand, and are operating in one of the most compelling markets around. This is a great opportunity for MMK.”

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