Future publishing has this month unveiled a we♥craft website, targeting papercrafters.
As the trend for homemade cards continues to grow, Future aims to tap into the expanding papercraft and scrapbooking markets.
The retail website also includes a special deals section, offering users daily discounts on selected craft products such as books, crafty supplies and magazine subscriptions.
Stuart Anderton, group publishing director of the Craft portfolio, said: “Future has been a key player in the craft industry for 20 years, linking active crafters with the manufacturers of crafting gear. It’s fantastic to be able to use digital technology to make that link even more directly.
“We♥craft allows crafters to buy the materials they need to be creative with just a click of their mouse. With well over 5,000 papercraft and scrapbooking products, we have teamed up with a number of partners to offer a massive range of products to keen crafters.”