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CPP brings in Gyro Manchester to help develop proposition across international markets


By The Drum Team, Editorial

November 17, 2011 | 1 min read

Insurance firm CPP Group has hired Gyro Manchester to developer its value proposition across international markets.

The agency will initially focus on detail analysis compiled around the UK, USA, Spain, Mexico and Indian markets to develop CPP’s B2B value proposition, strategy and creative platforms.

Danny Turnbull, Manchester managing director, commented, “Ideas that ignite emotions are ideas that ignite business decisions. Our work with CPP will look to celebrate this simple idea beautifully.”

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