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University of Stirling add cinemagraphs to website with Heehaw Digital

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By Ishbel Macleod, PR and social media consultant

November 16, 2011 | 2 min read

University of Stirling has added six cinemagraphs to its website, created by Heehaw Digital.

The subtle cinemagraphs are created by filming short sequences and editing the moving footage into a still image, allowing small portions of movement from the video to loop seamlessly.

The series of six images, which can be seen by clicking on the different links on the top right hand side of the page, include the pages of a book turning, a bunsen burner burning, a hand moving a computer mouse, wind blowing a woman’s hair, a golf club teeing up and a microscope being focused.

Kirsty MacGregor, director of marketing and communications at the University of Stirling, said: “We were looking for something original, innovative and creative to update our website, something that would stand out and ensure people would engage with the content. Heehaw’s answer was something we had not heard of before: cinemagraphs.

“Heehaw’s technical and creative knowhow has helped us to achieve our vision and by working closely with our own in-house web team they have created fantastic results. The cinemagraphs are a great achievement for everyone involved and demonstrate our commitment to using visual art to reinforce and express the university's values.”

University of Stirling believes this is the first use of cinemagraphs by a UK university, as well as the first commercial use in Scotland.

Mally Graveson Heehaw’s director of productions, said: “The university provided us with a list of suggestions as to what the pictures were to represent. From there we detailed the concepts and planned each shot. The main thing we had to get right was the movement. It has to be subtle yet in a place people would expect to find motion, and it had to be achieved within the technical constrains of a cinemagraph.

“This is a completely new technique for us and for Scotland and of course we are delighted to be the first to do it!”

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Heehaw

Heehaw is a film, video and animation production company.  We are based in Edinburgh, Scotland and work with clients all around the world.

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