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By Noel Young, Correspondent

November 16, 2011 | 1 min read

This is a really smooth whisky commercial. Everything is there, a la typical Scotch: the reference to a rushing Highland stream, the olde world pub, the tempting glugging of the amber liquid, the lively company, and the slogan: Smoothness in a bottle.

But two things puzzled me about it. One was the name of the whisky: Taman? I'd never heard of it. And then there was the fact that the commercial was done by a Swedish agency Forsman & Bodenfors of Stockholm. That must be a first, I thought.

Then the penny dropped. I don't think Johnnnie Walker and his guys will be pulling in the Swedish team for their next advertising campaign.

Whisky Sweden

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