How can creative disruption shape the future?

View Schedule

Super-smooth whisky ad has a real sting in the tail

This is a really smooth whisky commercial. Everything is there, a la typical Scotch: the reference to a rushing Highland stream, the olde world pub, the tempting glugging of the amber liquid, the lively company, and the slogan: Smoothness in a bottle.

But two things puzzled me about it. One was the name of the whisky: Taman? I'd never heard of it. And then there was the fact that the commercial was done by a Swedish agency Forsman & Bodenfors of Stockholm. That must be a first, I thought.

Then the penny dropped. I don't think Johnnnie Walker and his guys will be pulling in the Swedish team for their next advertising campaign.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.