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Nationwide

Nationwide launches campaign with Kitcatt Nohr Digitas for Simply Rewards

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By Ishbel Macleod, PR and social media consultant

November 16, 2011 | 2 min read

Nationwide has launched a campaign to promote Simply Rewards, a new range of discounts on major brands offered to Nationwide’s credit and debit card customers, with Kitcatt Nohr Digitas.

It is the first work Kitcatt Nohr Digitas has created for Nationwide since being appointed to its direct marketing business in September.

The agency was briefed to create a campaign to promote Simply Rewards and encourage customers to use their Nationwide credit or debit card more often, forming part of the brand’s “On your side” positioning.

A direct mail campaign forms part of the marketing, highlighting some of the offers available on the Simply Rewards programme. A booklet in the mail pack carries the line: “No points to collect. No waiting. No nonsense. Simply Rewards.” Emails and statement inserts will also form part of the campaign, with monthly and quarterly updates.

Alastair Pegg, head of brands and marketing at Nationwide, said: “We’ve launched Simply Rewards because we think rewards should help make our customers’ lives easier, not more difficult. They can enjoy great discounts on everyday buys as well as special treats, simply by using their Nationwide credit or debit card to pay.”

Brands offering discounts on the scheme include Xbox,Virgin Holidays and West End Theatre

Nationwide

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