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Cream Yorkshire 2011: the winning work

By The Drum Team | Editorial




November 16, 2011 | 3 min read

Cream Yorkshire 2011 celebrates and rewards the very best creative work in Yorkshire. This year's ceremony took place in Leeds on Thursday 10 November - here The Drum takes a look at the work of the winners of each category.

The 2011 Grand Prix winner is Savvy Marketing for Soreen.Chosen by the Chairman of the judging panel, Pete Martin from The Gate, as his personal favourite, the winner of the 2011 Chairman's Awards is Twentysix for Mo's Wanted.

Press advert: Home

Home won the award for Doll Twiddle Stic, created for client Doll.

Craft: Elmwood

Elmwood won the award for Peel's Deli - Food that Works, for client Peel's Deli.

Packaging: Gamma Creative Ltd

Gamma won the award for La Metropole, created for client Bottle Green Ltd.

Broadcast: Home

Home won the award for Pie Maker, created for client Holland's Pies,

Outdoor advertising: Savvy Marketing

Savvy won the award for Deliciously Squidgy Energy, created for client Soreen.

Corporate Identity: Elmwood

Elmwood won the award for Mayor of Scaredy Cat Town, created for client The Breakfast Club.

Corporate Literature, Publications & Annual Reports: The Consult

The Consult won the award for Adrian Ray - Showcase 2 for client Adrian Ray.

Poster: Glad

Glad won the award for A Cake of Peace, created for client Women's International League for Peace and Freedom.

Direct Mail: Elmwood

Elmwood won the award for Make Mine a Builder's Christmas Card for client Make Mine a Builder's.

Digital: twentysix

Twentysix won the award for Mo's Wanted.

Low Budget: Outside the Box

Outside the Box won the award for chalk drawings for client Direct Holidays.

Content created with:


Elmwood is the world’s most effective brand design consultancy. A bold statement, but true. We’ve won more Design Effectiveness Awards than anyone else in the history of the scheme, recognition of our work’s commercial success.Elmwood began as a small, local agency in 1977, and whilst we now have studios in Leeds, London, New York, Singapore, Hong Kong and Melbourne, we’re still very much independent.

We work right across the board from insight and strategy, to creative and design, and can tick off a long list of sectors including retail, government, sport, media, FMCG, B2B and more. Our joint ventures also mean we can offer specialist services in sustainability consulting, industrial design and environmental design.

So that’s Elmwood in a nutshell for you – there’s plenty more at

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Gamma Creative Ltd

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Savvy Marketing

As an award-winning creative, retail and shopper marketing agency we help brands and retailers sell more by influencing shopper and consumer behaviours online, in-store and on the move.

Every month through our in-house shopper panel we talk to 1000 shoppers helping us to ensure that every response we give is grounded in real insight, delivering campaigns with sustainable results time after time.

We’re passionate about delivering integrated campaigns and our experience and expertise allows us to ensure we connect the consumer at every touch point. By understanding the many facets of the shopper journey, it's our job to make sure activity is joined up and delivers the commercial results our clients demand.

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Glad Creative

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Outside the Box

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Industry insights

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