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Harlequins Rugby Club raises awareness of LV= The Big Game 4 with Out Of Home International

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By Ishbel Macleod | PR and social media consultant

November 15, 2011 | 2 min read

Harlequins Rugby Club has appointed Out Of Home International to create awareness of its LV= The Big Game 4, with branded buses and posters to feature.

Fifteen branded London buses are operating from Fulwell bus depot in Twickenham since yesterday to raise awareness of the game against Saracens at Twickenham Stadium in December.

From 28 November, five 48 sheets will feature in London Boroughs Hounslow, Kingston-Upon-Thames, Merton, Wandsworth and platform two at Richmond Rail Station. 43 six sheets featuring a QR code allows the public to interact with Harlequins, enter competitions or book tickets online when redirected to The Big Game website.

Lorraine Rooney, marketing manager at Harlequin Football Club Ltd, said: “We are delighted to be working with Out of Home International on the Big Game 4 campaign which will be held at Twickenham Stadium on December 27th 2011 against Aviva Premiership Rugby champions, Saracens.

“The Big Game, now in its fourth year, has established itself as a firm fixture in diaries for a post-Christmas family outing. Outdoor advertising is a hugely important element in marketing this event and the advice and expertise from John and his team has been invaluable.”

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