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Brighthouse launches new website and online digital strategy with twentysix


By Ishbel Macleod, PR and social media consultant

November 15, 2011 | 1 min read

Weekly payment store Brighthouse has launched a new website and online digital strategy with digital agency twentysix.

The website includes a ‘what can I buy’ tool to assist customers with their weekly budget as well as a product catalogue.

The site went live on 12 October 2 with the second phase of the project enabling customers to make payments online.

Hamish Paton, commercial director at BrightHouse, said: “This website represents a significant investment for BrightHouse in the online environment.

“Our customers operate online and are increasingly purchasing tablets and smartphones. We have built this website to serve their needs.

“twentysix have understood the core proposition to our customers and built a website that compliments and adds value to our stores.”

Gail Dudleston, CEO of twentysix, added: “Brighthouse is a brand looking to expand its digital footprint and the new site is just the start of the process. This is a really exciting brand and we are extremely pleased to be working with them on all aspects of their digital marketing including the launch of the new website.”


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