The Drum Awards Festival - Official Deadline

-d -h -min -sec


School of Communication Arts looks for sponsor with Dave Birss


By Ishbel Macleod, PR and social media consultant

November 14, 2011 | 2 min read

The School of Communication Arts is searching for a sponsor, and has recruited “Future of Advertising” podcaster Dave Birss and a day’s advertising on Buy My Face to help.

Dave Birss agreed to put a stop to his podcast until a new agency sponsors the school, with any new sponsors to receive a new episode dedicated to them.

Birss said: “The School of Communication Arts is training the Future of the advertising industry. And I can tell you the future’s looking pretty damn good! They’ve recently released their first batch of graduates into the wild.

“And I’m delighted to have played a small part in their education by being a mentor for the school. The industry benefits from all the hard work that Marc, his staff, and other mentors put in. But sadly not enough agencies have been decent enough to show their support. The school needs more sponsors and more mentors, and with more support can make an even bigger contribution to the industry. I believe in the School so much I’m putting my podcast on the line. No more sponsors, no more episodes. But any agency good enough to stump up the measly eight grand it costs to sponsor the School and the Ideas Foundation will get an episode dedicated to them.

“I’m hoping to be stupidly busy. The Future Of Advertising is truly in your hands.”

The School has also bought a day’s worth of advertising on Buy My Face, and will be taking the two students around the industry’s favourite watering holes in Shoreditch and Soho tomorrow, persuading the drinkers to scan QR codes on the students’ t-shirts and download the final “Future of Advertising” podcast.

Marc Lewis, Dean of the School of Communication Arts, said: “The Future Of Advertising is fucked unless the industry pulls its finger out. We have to take collective responsibility to protect and invest in the future of our industry. That is why I am so bowled over by what Dave has offered up. He has threatened to bring his very successful podcast to an end unless the ad industry starts investing in the future of advertising.”

Photo: SCA students (l-r) Purdey Fitzherbert,Katie Harland & Ellen Svenningsen


More from Communications

View all


Industry insights

View all
Add your own content +