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LimeLite unveils new website with Parker Sandford

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By Ishbel Macleod, PR and social media consultant

November 14, 2011 | 1 min read

Limescale remover LimeLite has unveiled a new product website with Parker Sandford.

McBride,manufacturer of LimeLite, wanted the branded site to show off the range of LimeLite products, whilst also providing tips and accessible information about the product to engage consumers.

Stuart Yates, brand manager at McBride, said: “The online presence for LimeLite has been revived. The brand has been put back in the limelight and now has a clear identity and personality.

“The site now offers much more information around our range, giving a platform for us to showcase the LimeLite products. Providing informative areas where our customers can source helpful cleaning tips has helped to make the site much more engaging. I see Parker Sandford as an additional brand guardian for many years to come.”

Scott Winstanley, head of digital at Parker Sandford, said: “We wanted to create a more engaging experience for consumers visiting the LimeLite site. We created areas where consumers could source LimeLite cleaning tips and product information as well as being able to buy the product online.”

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