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The Drum: 11 November 2011


By The Drum Team, Editorial

November 14, 2011 | 2 min read

Download your copy of The Drum here.

In this issue of THE DRUM, we take a look at the issue of children and careers, asking: does having children ruin careers? The Drum spoke to a number of women working in PR and digital to establish their views and personal experience of the issue.The Drum recently caught up with 250 clients at the Marketing Forum, and this issue we take a look at how a few of them, including Lloyds Pharmacy and the Financial Times, are using social media.The magazine’s agenda pages include the following insights: Social Media
  • UK tech firms don’t use social media to engage
  • Positive reaction to Dove’s X Factor bullying comment
  • IT managers think cloud computing not relevant
  • Is the role of social media editor a transitional one?
  • Intelligence agency warns of rise in cyber attacks
  • Online advertising delivers higher ROI than TV, press and outdoor
  • UK outdoor ad revenues up 11% for Q3
  • Only 19 companies to keep kids out of ‘peer’ ads
In this issue we also look at the creative work of:
  • ManvsMachine for More4.
  • The Brand Union’s work for United States Corporation for Travel Promotion
  • Thompson Brand Partners’ work for Fontsmith
  • Publics London and Film Club Productions work for tissue brand Tempo
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