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Google+ is not a social network, claims senior Google executive


By The Drum Team, Editorial

November 11, 2011 | 2 min read

Google’s chief business officer Nikesh Arora has claimed that the recently launched Google+ platform is not a social network that it competing with Facebook.

Speaking at the Monaco Media Forum, Arora was responding to a question from the Telegraph when he claimed that “Google+, for us, is not a social network. It is a platform which allows us to bring social elements into all the services and products that we offer. So you have seen YouTube come into Google+; you’ve seen Google+ with ‘direct connect’ go into our search business. We are trying to make sure we use social signals across all of our products... It’s not just about getting people together on one site and calling it a social network.”

The Telegraph reports that he continued to avoid questions as to whether the platform was a direct competitor with Facebook, claiming that the two may have some similar features.


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