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BaByliss Pro exhibition created by Priority Exhibitions

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By Ishbel Macleod | PR and social media consultant

November 11, 2011 | 2 min read

Priority Exhibitions has recently constructed an exhibition stand for BaByliss Pro for Salon International at ExCel UK, in order to promote its professional range of hair care products to the hairdressing industry.

The stand hosted live hair styling demonstrations by a number of the country’s top stylists, including Patrick Cameron, using BaByliss Pro products.

Bruce Round at Priority Exhibitions, said: “BaByliss Pro is a great brand and Salon International is a vibrant show that attracts thousands of professionals from the hairdressing industry. The stand was designed to pull in visitors and is packed full of interesting features such as live demonstrations and catwalk shows that are designed to capture attention and increase dwell time”.

Rob Sidebotham, head of BaByliss Pro, said: “Salon International is a really important show for us. It is our opportunity to showcase the BaByliss Pro brand and demonstrate our exciting product range to hairdressing professionals. Priority Exhibitions immediately understood what we were looking to achieve from the Salon exhibition and we are delighted with the work they have done in creating an event presence that will generate a real buzz around the BaByliss Pro brand.”

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