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The Drum Magazine: Friday 11th November

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By The Drum Team, Editorial

November 11, 2011 | 4 min read

A taster of what's in our latest issue out Friday 11th November

Do kids ruin careers? – Special Report

In this issue of THE DRUM, we investigate whether wrecking your career is the price to pay for starting a family.

  • The Drum speaks to women including Jane Wilson, CEO of CIPR, to find out how they have adapted to life after children whilst maintaining a successful career
  • An insight into the difficulties working parents face
  • Different viewpoints and insight into how the industry can help or hinder working parents, including profiles of real women who have successfully managed to ‘do both’

Analysis & Agenda

Social Media

  • UK tech firms don’t use social media to engage
  • Facebook : most popular for SME self-promotion
  • Positive reaction to Dove’s X Factor bullying comment

Digital

  • Analysis on daily discount voucher sector
  • IT managers think cloud computing not relevant
  • Is the role of social media editor a transitional one?
  • Intelligence agency warns of rise in cyber attacks

Advertising

  • Online advertising delivers higher ROI than TV, press and outdoor
  • UK outdoor ad revenues up 11% for Q3
  • Only 19 companies to keep kids out of ‘peer’ ads

Marketing Forum – Feature

The Drum catches up with marketers from Lloyds Pharmacy, the Financial Times, Miller Homes, NSPCC and Childline, St Helens Rugby Club and the Flight Centre to find out how social media fits into their marketing.

The Works - The latest creative campaigns

In this issue we look at the creative work of:
  • ManvsMachine is working on a full rebrand and repositioning of More4.
  • Design agency The Brand Union’s work for United States Corporation for Travel Promotion
  • Thompson Brand Partners work for Fontsmith
  • Publics London and Film Club Productions work for tissue brand Tempo
  • The Gleneagles Hotel’s campaign to launch the new brand of the five star resort
And more…

Pitch News

A round-up of the new business news - from pitches and wins to losses and reviews. Cream London AwardsThe Drum has produced this section to look at some of the nominated work from Cream London, which takes place on 24 November at the Ministry of Sound. Golden TwitsThe Golden Twit Awards take place at Wembley Stadium on 1 December. Here we take a look at the British Academy of Twits, part of this year’s judging panel.People newsA look at some of the biggest moves in the regions - as well as further afield. Both client-side and agency...The magazine regularly includes:- In-depth Report and Analysis – Regional and Sector with all the hard hitting facts, stats and trends

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