The Drum Magazine: Friday 11th November
A taster of what's in our latest issue out Friday 11th November
Do kids ruin careers? – Special Report
In this issue of THE DRUM, we investigate whether wrecking your career is the price to pay for starting a family.
- The Drum speaks to women including Jane Wilson, CEO of CIPR, to find out how they have adapted to life after children whilst maintaining a successful career
- An insight into the difficulties working parents face
- Different viewpoints and insight into how the industry can help or hinder working parents, including profiles of real women who have successfully managed to ‘do both’
Analysis & Agenda
- UK tech firms don’t use social media to engage
- Facebook : most popular for SME self-promotion
- Positive reaction to Dove’s X Factor bullying comment
- Analysis on daily discount voucher sector
- IT managers think cloud computing not relevant
- Is the role of social media editor a transitional one?
- Intelligence agency warns of rise in cyber attacks
- Online advertising delivers higher ROI than TV, press and outdoor
- UK outdoor ad revenues up 11% for Q3
- Only 19 companies to keep kids out of ‘peer’ ads
Marketing Forum – Feature
The Drum catches up with marketers from Lloyds Pharmacy, the Financial Times, Miller Homes, NSPCC and Childline, St Helens Rugby Club and the Flight Centre to find out how social media fits into their marketing.
The Works - The latest creative campaigns
- ManvsMachine is working on a full rebrand and repositioning of More4.
- Design agency The Brand Union’s work for United States Corporation for Travel Promotion
- Thompson Brand Partners work for Fontsmith
- Publics London and Film Club Productions work for tissue brand Tempo
- The Gleneagles Hotel’s campaign to launch the new brand of the five star resort