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By The Drum Team, Editorial

November 9, 2011 | 2 min read

Volkswagen is celebrating the 35th anniversary of the Golf GTI with an online campaign that turns the car into a time machine and sends it back through the decades.

The campaign got underway in October with a live event at the Truman Brewery in East London. Spectators watched as two engineers clambered into the GTI time machine and 'sent it back' to Volkswagen's German headquarters in Wolfsburg in 1976.

That event was turned into a video which is now running on the Volkswagen UK Facebook page. Over the next four weeks fans will be able to watch more videos of the intrepid engineers travelling back through time.

The campaign has been created by DDB UK with the live event and videos produced by Passion Raw.

Jeremy Craigen, executive creative director at DDB UK, said: "What I love most about this campaign is that we have avoided being unduly reverential when it comes to marking this milestone in the history of Volkswagen’s most iconic car; instead, the campaign is both irreverent and totally inclusive – two characteristics that are entirely in keeping with the original philosophy behind the GTI."


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