The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Dakota Fanning perfume ad banned

Author

By John Glenday | Reporter

November 9, 2011 | 1 min read

A perfume advert featuring teenage actress Dakota Fanning has been banned by the Advertising Standards Authority over claims that it could be seen to sexualise a child.

Fanning posed for the Oh Lola! Perfume magazine ad wearing a thigh length dress and an oversized bottle clutched between her legs.

The ASA judged that the 17 year old looked younger than 16 after receiving four complaints saying: "We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality.

"Because of that, along with her appearance, we considered the ad could be seen to sexualise a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offence."

Perfume maker Coty UK, which employed fashion designer Marc Jacobs for the “edgy” shoot, protested that it had received no complaints since publishing the ad in fashion titles such as ES Magazine and the Sunday Times Style.

Trending

Industry insights

View all
Add your own content +