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Yahoo! launches three new home page ad formats

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By Ishbel Macleod | PR and social media consultant

November 8, 2011 | 2 min read

Yahoo! has today announced the launch of three new home page ad formats - - 3D Brochure, Shuffle Box and High Bar (with Video Pushdown) – to create a more interactive experience for users.

The formats also aim to make it simpler and faster for advertisers to launch a single creative across Yahoo! sites and the many geographies of Europe, the Middle East and North Africa, which it says will reduce typical campaign delivery times by half.

The Yahoo! 3D brochure ad format is described as an ‘impactful and eye-catching way to seamlessly transfer print material such as catalogues for online audiences to a rich media experience.’ It uses navigation wings on the left and right gutters to control the spin of the 3D cube displaying content on each face. The 3D brochure will be promoted as a solution for fast changing data points such as price and promotions.

The Yahoo! Shuffle Box ad format is a digital canvas that moves and stretches, like an accordion, to accommodate almost any type of content. It is mainly HTML based and can be displayed on any user screen. Advertisers can include video, image, text and RSS/Twitter feeds to fit into the various tabs.

The High Bar (with Video Pushdown) ad is a creative canvas which is displayed above the fold, and can accommodate video and animations. All three are available on Yahoo! homepages in the UK, France, Italy, Spain, Germany, the Middle East and North Africa.

Herb Dazo, director of EMEA advertising technology at Yahoo!, said : “We’re proud to be able to offer our clients a diverse choice of ad formats that gives them the unique ability to speak to consumers in a richer, more attractive and engaging way, all on Yahoo!’s digital canvas. The new formats - Yahoo! 3D Brochure, Shuffle Box and High Bar (with Video Pushdown) - give advertisers more space for content that truly engages the user and ensures that their messages clearly resonate with their consumers.”

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