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By Ishbel Macleod | PR and social media consultant

November 8, 2011 | 1 min read

Bedford brewery Wells & Young has launched its latest Bang On! Guide for Bombardier Beer, created by Karmarama.

The latest Bang On! Guide sees ‘The Bombardier’ (Rik Mayall) show viewers his explosive way of fishing.

Hosted on YouTube and the Bombardier website, the video launch will be supported by a seeding campaign and Facebook advertising aimed at ale drinkers.

The brewery has also formed a partnership with the Online Fishing TV network, which will be using the video as pre-roll content for its own films.

Bang On! Guides to cooking and golf have previously been created.

Beer Rik Mayall Youtube

Content created with:

Karmarama

Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

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