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YouTube and Disney form partnership


By Ishbel Macleod, PR and social media consultant

November 7, 2011 | 1 min read

Disney’s interactive arm has today announced that it has formed a partnership with YouTube in order to bring more family-geared videos to the web.

Through the partnership, co-branded videos produced by Disney will appear on both its website and YouTube early next year.

Jimmy Pitaro, co-president of Disney Interactive, said: “As we prepare to re-launch in fall 2012, the Disney/YouTube destination will play a critical part in our next generation platform.”

The partnership follows a recent announcement by YouTube that it aims to increase original content, with plans to introduce channels with other media partners, including Thomson Reuters Corp.

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