The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Disney Youtube Technology

YouTube and Disney form partnership

Author

By Ishbel Macleod | PR and social media consultant

November 7, 2011 | 1 min read

Disney’s interactive arm has today announced that it has formed a partnership with YouTube in order to bring more family-geared videos to the web.

Through the partnership, co-branded videos produced by Disney will appear on both its Disney.com website and YouTube early next year.

Jimmy Pitaro, co-president of Disney Interactive, said: “As we prepare to re-launch Disney.com in fall 2012, the Disney/YouTube destination will play a critical part in our next generation platform.”

The partnership follows a recent announcement by YouTube that it aims to increase original content, with plans to introduce channels with other media partners, including Thomson Reuters Corp.

Disney Youtube Technology

More from Disney

View all

Trending

Industry insights

View all
Add your own content +