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New comedy show powered by Twitter users broadcasts tonight

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By The Drum Team | Editorial

November 7, 2011 | 1 min read

The world's first Twitter-powered improvisational comedy show is to be broadcast online tonight.

Dubbed 140 Characters, the show will feature performers from The Comedy Store, including Neil Mullarkey, turning suggestions sent in by Twitter users into gags.

The idea is the brainchild of The School of Communication Arts, The Comedy Store and Nice Agency. The pilot goes out tonight at 140characters.tv as part of Internet Week Europe.

Nice Agency created the app the app from where the show's content will be sourced. Its joint managing director Ryan Hall said: "With 140 Characters, the idea is to incorporate new ways of viewer engagement – in this case Twitter – and not simply just for those in the studio audience. Obviously, the host can’t be scouring Twitter for suggestions at the same time as hosting the show, so the app is central to the success of the broadcast."

The first episode will go out tonight from 7-9.30pm (GMT).

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