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Kiddi Caru launches new website with Digital Consortium

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By Ishbel Macleod, PR and social media consultant

November 4, 2011 | 2 min read

Nursery chain Kiddi Caru has launched a new website with online marketing agency Digital Consortium.

The site, which went live last month, embraces the branding of Kiddi Caru, featuring secure log in areas for parents, staff and investors, each containing completely different content tailored towards the needs of each user type.

In addition, the Welcome Pack, also created by Digital Consortium, has been brought online so that parents can access essential information about their chosen nursery.

Liz Robinson, client service director at Digital Consortium, said: “Parents will now be able to log into their secure area to find information relating to their child and view tailored incentives. Staff will be able to access things like HR documents, job profiles and maintain their own records and the secure area for investors features, among other things, all manner of documents relating to share dealing.

“This level of interaction is rare for a website in the childcare sector, so Kiddi Caru is setting a new industry standard. Having worked on various online and offline projects for the company we were aware of its forward thinking attitude, and were excited to be able to help it bring its vision for the new website to life while continuing to communicate the brand’s distinctive personality online.”

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