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HTC

HTC appoints Saatchi & Saatchi X for EMEA retail marketing account

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By Ishbel Macleod, PR and social media consultant

November 4, 2011 | 1 min read

Taiwanese handset manufacturer HTC has appointed Saatchi & Saatchi X to handle its EMEA retail marketing account.

The agency was chosen because of its comprehensive understanding of global shopper behaviour and retailer engagement.

Kim Stoute-Purvis, EMEA head of retail marketing at HTC, said: “We were looking for an agency that could help us become the most talked about, sought after brand in EMEA, in particular grow our retail brand presence in every market in which we operate.”

Simon Hathaway, CEO of Saatchi & Saatchi X for Europe, Middle East and Africa, said: “HTC is a fantastic brand and our relationship is starting at such a pivotal point in the brand’s global development. Our scope will include the formulation and advancement of HTC’s shopper and retail marketing programme, including forging stronger relationships with their key customers and ensuring a consistent and engaging brand experience with each of their device launches. We are very excited about this win and looking forward to the big and innovative work.”

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