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By The Drum, Editorial

November 4, 2011 | 1 min read

This splendid ad uses the advertised product as a blank canvas for simple animation which depicts its many and varied uses (barring one... obviously).

The effectiveness of this ad relies entirely on whether viewers are charmed by this technique's beguiling simplicity... but we reckon they're on to a winner.

Agency: Publicis

Creative Team: Paul Burch / Paul Quarry

TV Producer: Mays Al-Ali

Film Prod Co: Film Club

Director: Vida Vega

Producer: Sue Loughlin

Post-Prod House: Th1ng / Framestore

Editor: Danny McGuinness

Every day, advertising review website Reviews chooses an advert currently running on UK screens as a stand out piece of creative, while offering and evaluation of the work

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