Hall & Partners launches branded taxis
Integrated communications agency, Hall & Partners has launched a branded taxi to collect London consumers - and their opinions.
The Hackney Carriage, brightly daubed with Hall & Partner’s logo, is being made available to brands by the agency as a market research tool.
As part of a package brands can pick up consumers post-shop and quiz them about their shopping experience or use the taxi as a quirky setting for product and taste tests. The agency throws in a researcher and gets free advertising as the taxi tours London streets.
Hall & Partners originally conceived and trialled the idea back in 2007, but it’s now been put into full operation. Their branded taxi even has its own Facebook page.
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