The Drum Awards Festival - Official Deadline

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By Ishbel Macleod, PR and social media consultant

November 3, 2011 | 1 min read

Starwood Hotels has created a launch video for Aloft London Excel, featuring parkour athletes from 3RUN taking a ‘tour’ of the new hotel.

The video forms part of the 'The Fringe Project' campaign, which sees Aloft form a series of collaborations.

Other collaborations include a range of cocktails added to the bar menu from molecular mixologist and Chemistry graduate Ruth Ball, Monorex creating some street art for the launch party, and music created by Urban Nerds.

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