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UK outdoor advertising revenues for Q3 up 1.1% from last year

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By Ishbel Macleod, PR and social media consultant

November 2, 2011 | 2 min read

The Outdoor Media Centre has announced a 1.1% increase in UK outdoor revenues for the period from July to September 2011, up to £214.4million.

The ten biggest outdoor advertisers this quarter were BSkyB, McDonalds, Kellogg’s, Coca Cola, Everything Everywhere, Entertainment Films, Kentucky Fried Chicken, O2, Twentieth Century Fox, and Vodafone.

Outdoor Media Centre also found a number of key advertisers returned to outdoor this quarter after an absence of more than a year, including Reebok UK, Oral B, ebookers, Drinkaware Trust and Hugo Boss.

Digital revenues were up 29% to £30.6million for the quarter, with transport taking up 50% of this, roadside at 28% and the retail and leisure sector (including shopping centres) taking the other 22%.

Digital now makes up 14.3% of all outdoor revenue, and Outdoor Media Centre has said that over half of its members now offer digital screens as part of their portfolio.

Mike Baker, CEO of the Outdoor Media Centre, said: “It’s good to be back in positive territory again.

“We are seeing numerous advertisers returning after a period of hiatus, and also more advertisers spending more in outdoor. For example 140 advertisers now spend more than a million in the medium, five more than last year.”

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